2/13/2024 0 Comments Real estate marketing toolkitTip #3 - Integrate an IDX search tool or platforms like Zillow on your pageĪs we saw above, search tools are a critical component of any real estate website since people need to find what they’re looking for quickly and easily. A few other ways to improve your website user experience on mobile include improving page speed, ensuring your website’s design adapts well to smaller tablet and phone screen sizes, and ensuring any pop-ups you might be using on your site aren’t blocking anything when viewed on a mobile. Google also prioritizes responsive sites in their search indexing, which means you’ll be likely to rank higher than sites that aren’t designed for mobile devices. With more than half of all website traffic ( 54 percent ) coming from mobile devices, you can’t ignore responsive design. For some inspiration to get you started, check out BiggerPockets for some great examples of real estate writing. Consider using services like FatJoe, Upwork or CrowdContent to get the job done. All you’ll have to do is oversee the process, provide key insights and make sure your writer maintains a language and tone that is in keeping with your agency’s brand. If keyword research or writing isn’t your forte, hiring someone part-time for both these roles is a good idea since it will reap dividends. High-quality content will give your website a boost and help it rank better in online searches - which means more property buyers will be able to discover your website, your listings, and your contact information. Focus on writing articles that potential clients will find useful, clear their doubts, and include information they can’t find elsewhere. The main goal of SEO is to help visitors find what they need on your website - so good quality content should be your top priority. To make sure your own real estate website is optimized for SEO, here are a few key tips to keep in mind: What’s more, even though their site contains a lot of high-quality images, it still loads super fast. ![]() They also showcase exciting new properties for anyone that isn’t sure about their search criteria or is looking to explore. Potential customers can easily search for what they’re looking for as the search bar is front and center. Google also prioritizes websites that deliver a great user experience and are optimized for mobile - so you’ll have to make sure your site delivers on a number of factors outside keywords to rank highly.įor example, Compass, one of the top real estate companies in the US, also delivers one of the best user experiences for buyers and sellers. To make sure your website ranks, you’ll need to develop a strong focus on creating content that includes keywords and links for terms that your target audience is searching for.īut in the highly competitive arena of real estate marketing, this isn’t always enough. SEO helps optimize your online content to attract people through organic search results by appearing on the first page of a search engine like Google. For agents or agencies looking to drive conversions and get discovered by the right customers, an SEO-optimized website has never been more important. Create SEO optimized websites to improve discoverabilityĪs more and more real estate decisions are moving online, getting in front of the right audience is becoming increasingly difficult. In minutes instead of hours Get started now 1. Create content on social media to build authorityĨ. Create video walkthroughs of your propertiesħ. Connect with potential buyers in your community through Instagram or Facebook liveĦ. Showcase customer testimonials to build credibilityĥ. Create SEO optimized websites to improve discoverabilityĢ. Here’s what you’ll need to do to generate real estate leads in 2023:ġ. Starting from real estate advertising ideas ( with ready-to-use templates ) that are easy to implement, we’ll take you through a range of actionable ideas that you can leverage to spread the word, get your buyers excited, and help them find their dream home with ease. ![]() In this guide, we will look at some unique real estate marketing ideas that will get you results. To get ahead, real estate agents need a marketing strategy that demonstrates emotional credibility, factual accuracy, and user-driven functionality at every step of the marketing funnel. This massive shift towards buying homes online has made real estate marketing more competitive than ever. ![]() In 2021, 63% buyers bought their homes without visiting them physically and 92% of them say they use the internet to start their house hunting journey. There’s been a tectonic shift in the way people are looking at property investments right now.
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